Our Team
Meet The FitFarms Health Team
The FitFarms team distinguishes itself not just through their advanced expertise in the weight loss, health and fitness retreat industry, but also by their outstanding personal one to one skills, support and guidance.
Specializing in nutrition, fitness and psychology, the team has shared insightful columns in renowned publications like The Women's Health Magazine, Psychologies Magazine and appeared on National Television sharing advice on lifestyle change.
The FitFarms team is not only selected for their high level of knowledge but also their approachability. They are committed in forming relationships with customers, mentoring and supporting them to their short and long-term health, fitness and weight loss goals.
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Stephen Cole
FitFarms Director
Stephen started his career as National Sports Coach in Denmark, training both the senior and junior squash teams. When arriving back to England he worked as a Health Chef serving members of the Public and Royal Family at the London Chelsea Harbor Club.
In 2006 Stephen opened FitFarms UK and in 2007 he Directed Weight Loss Retreats for Tesco PLC. Stephen expanded the UK Market to Spain, Africa, Portugal and America.
He studied with the Hotel and Catering International Management Association and has a real passion for bringing a high level of health and hospitality to the public.
Stephen is the author of 'Healthy Lifestyles' and with FitFarms has appeared on major TV channels advising the government on weight loss and wellbeing initiatives.
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Jane Aston
Massage and Beauty Therapist
Jane is a multi-qualified holistic health professional. Her main area of expertise is Women's Health and Wellbeing.
Jane has a long list of massages and alternative medicine techniques to her name ranging from ancient massage techniques to modern beauty treatments like Hifu.
In 2023 Jane appeared on national television as part of the Kitchen and Healthy Cookery team. Jane is also trained in advanced needling covering vitamin B12, vitamin C, vitamin D and Biotin.
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Dave Morgan
Mind Coach and Head Fitness Instructor
Dave boasts a remarkable career spanning over 12 years in the residential weight loss retreat industry and an impressive 30 years in the broader Health & Fitness field. He has a wealth of experience specializing in Conditioning and Rehabilitation.
Dave adopts a holistic and compassionate approach, prioritizing behavior change and a positive mindset to create long term change.
His qualifications include a Master in NLP, Strength & Conditioning Coach, Sports Therapist and Personal Development Lifestyle Coach.
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Heather Cambell
Posture and Pilates Coach
Heathers began as an acclaimed performer in classical ballet, modern jazz, and tap dance, where she won many individual and team awards.
Early in her career, she trained at the prestigious Urdang Academy, setting the stage for a successful career in dance.
Heather took on the pivotal role of principal instructor at Pineapple Studios in London, before she came to teach dance at FitFarms.
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Justin Lord
Justin Lord Aftercare Coach
Heading up the FitFarms Aftercare Programme is Justin Lord, a distinguished figure in the health and fitness industry. Renowned as the former Television Health Guru and Celebrity Trainer, Justin brings a wealth of expertise to the program. His nutrition and exercise videos help customers stay on track back in the home environment.